Hans is writing a letter to include after the title page of a research report. The purpose of this letter is to release or deliver the report to the recipient rather than provide detailed information of the research findings. What is this letter called?
a. letter of authorization
b. letter of transmittal
c. introductory letter
d. formality letter
Question 2
As chief marketing officer (CMO), Frank has seen the core competencies of his company change over the past five years. During this time, the core business of the company should not have shifted as the firm's competencies changed.
a. True
b. False
Indicate whether the statement is true or false
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RESEARCH TECHNIQUE
RESEARCH TECHNIQUE