What are some of the more common drivers and facilitators of ...

[Mimi]

What are some of the more common drivers and facilitators of successful supply chain relationships?

Question 2

In the pre-purchase: brand consideration phase, marketers want to offer more information and more persuasion than the pre-purchase: awareness phase.
 a. True
  b. False
 Indicate whether the statement is true or false

[qytan]

Answer to Question 1

The partnership model discussed in the text incorporates the identification of drivers and facilitators of a relationship. It indicates that for a relationship to have a high likelihood of success, the right drivers and facilitators should be present.
Drivers are defined as compelling reasons to partner.. For a relationship to be successful, the theory of the model is that all parties must believe that they will receive significant benefits in one or more areas and that these benefits would not be possible without a partnership.. Drivers are strategic factors that may result in a competitive advantage and may help to determine the appropriate type of business relationship. Although other factors may certainly be considered, the primary drivers include the following:
 Asset/Cost efficiency
 Customer service
 Marketing advantage
 Profit stability/Growth

Facilitators are defined as supportive corporate environmental factors that enhance partnership growth and development.. As such, they are the factors that, if present, can help to ensure the success of the relationship. Included among the main types of facilitators are the following:

 Corporate compatibility
 Management philosophy and techniques
 Mutuality of commitment to relationship formation
 Symmetry on key factors such as relative size, financial strength, and so on

Answer to Question 2

True

[Mimi]

Thanks for the timely response, appreciate it

[mcabuhat]

Wow, this really help