Author Question: What are some of the more common drivers and facilitators of successful supply chain ... (Read 478 times)

Mimi · **on:** Jun 28, 2018

What are some of the more common drivers and facilitators of successful supply chain relationships?

Question 2

In the pre-purchase: brand consideration phase, marketers want to offer more information and more persuasion than the pre-purchase: awareness phase.
a. True
b. False
Indicate whether the statement is true or false

qytan · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

The partnership model discussed in the text incorporates the identification of drivers and facilitators of a relationship. It indicates that for a relationship to have a high likelihood of success, the right drivers and facilitators should be present.
Drivers are defined as compelling reasons to partner.. For a relationship to be successful, the theory of the model is that all parties must believe that they will receive significant benefits in one or more areas and that these benefits would not be possible without a partnership.. Drivers are strategic factors that may result in a competitive advantage and may help to determine the appropriate type of business relationship. Although other factors may certainly be considered, the primary drivers include the following:
Asset/Cost efficiency
Customer service
Marketing advantage
Profit stability/Growth

Facilitators are defined as supportive corporate environmental factors that enhance partnership growth and development.. As such, they are the factors that, if present, can help to ensure the success of the relationship. Included among the main types of facilitators are the following:

Corporate compatibility
Management philosophy and techniques
Mutuality of commitment to relationship formation
Symmetry on key factors such as relative size, financial strength, and so on

Answer to Question 2

True