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Author Question: A researcher hypothesizes that males and females differ with respect to attitude toward sports ... (Read 36 times)

daltonest1984

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on: Jun 28, 2018
A researcher hypothesizes that males and females differ with respect to attitude toward sports sponsorships. To investigate this hypothesis that these two groups' attitudes differ, the researcher will use a ____.
 a. bivariate test of differences
  b. univariate test of differences
  c. multivariate test of differences
  d. cluster analysis

Question 2

Positioning statements should not be used as advertising taglines.
 a. True
  b. False
 Indicate whether the statement is true or false


zoeyesther

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

False


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