The arrangement of data into a row-and-column format that gives ...

[09madisonrousseau09]

The arrangement of data into a row-and-column format that gives the number of responses for each category of the variable is known as a(n) ___________________ _ table.
 Fill in the blank(s) with correct word

Question 2

Explain what a perceptual map is and what it is used for.

[JYan]

Answer to Question 1

frequency

Answer to Question 2

A perceptual map is used for comparative analysis. It shows customers' perceptions of our strengths (and weaknesses) vis--vis our competitors. The two dimensions of quality and price might look generic or abstract, but most attributes and benefits in many product categories can be whittled down to these two. Price is self-explanatory. The important thing to remember about quality is that the defining dimensions vary with industry: for sporting goods stores, quality might mean huge variety at stores like Sports Authority, or depth of category at stores that specialize in, say, camping equipment. For campus restaurants and bars, quality might be the food and drink, but also the ambience; whether they draw the right crowds (i.e., others like oneself). For a suit for interviewing, whether one feels like a million bucks wearing it, and so forth.