A researcher is reviewing average household income data and sees that one household reported an annual income of over 1 million. This value lies outside the normal range of the data and is called a(n) ____.
a. abnormality
b. marginality
c. outlier
d. quartile
Question 2
Company ABC is in the process of sizing the market for its new web-based service that allows consumers to be matched with local attorneys specializing in the area of law pertaining to the consumer's need. The marketing team is trying to estimate the purchase decision-making process with respect to how likely it is that visitors to the site will hire an attorney identified by Company ABC. In estimating the purchase decision-making process, the marketing team should consider the elements of
a. awareness and intention.
b. awareness, trial, and repeat.
c. segmentation and trial.
d. trial, intention, and repeat.
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