Author Question: Customer service is often viewed as the primary interface between logistics and marketing. Discuss ... (Read 240 times)

Jkov05

  • Hero Member
  • *****
  • Posts: 556
Customer service is often viewed as the primary interface between logistics and marketing. Discuss the nature of this interface and how it might be changing.

Question 2

__________ is when a piece of information is conveyed by any type of source, expert or not, and the consumer remembers the information, but not the source.
 a. Source credibility
  b. Cultural meaning
  c. Sleeper effect
  d. Subliminal advertising



micaelaswann

  • Sr. Member
  • ****
  • Posts: 314
Answer to Question 1

Customer service is often the key link between logistics and marketing within an organization. If the logistics system, particularly outbound logistics, is not functioning properly and a customer does not receive a delivery as promised, the organization could lose both current and future revenue. Manufacturing can produce a quality product at the right cost and marketing can sell it, but if logistics does not deliver it when and where promised, the customer will not be satisfied.

The traditional role of customer service is at the interface between marketing and logistics. This relationship manifests itself in this perspective through the place dimension of the marketing mix, which is often used synonymously with channel-of-distribution decisions and the associated customer service levels provided. In this context, logistics plays a static role that is based upon minimizing the total cost of the various logistics activities within a given set of service levels, most likely determined by marketing.

However, logistics today is taking on a more dynamic role in influencing customer service levels as well as in impacting an organization's financial position. Again, appropriate examples here would include both Dell and Walmart that have both used logistics and customer service to reduce product prices, increase product availability, and reduce lead times to customers. These two organizations have gained an appreciation for the impact of dynamic logistics systems on their financial positions.

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

Green tea is able to stop the scent of garlic or onion from causing bad breath.

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

The Babylonians wrote numbers in a system that used 60 as the base value rather than the number 10. They did not have a symbol for "zero."

For a complete list of videos, visit our video library