Which of the following order cycle lengths would require the buyer to hold the most total inventory during lead time?
a. 10 days, +/- 2 days
b. 10 days, +/- 4 days
c. 8 days, +/- 5 days
d. 9 days, +/- 3 days
Question 2
In a(n) __________, the featured brand name is mentioned, as is the brand name of a competitor.
a. cognitive ad
b. non-comparative ad
c. comparative ad
d. emotional ad
