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Author Question: As the level of substitutability for a product increases, its stockout costs to the manufacturer: a. ... (Read 60 times)

Themember4

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on: Jun 28, 2018
As the level of substitutability for a product increases, its stockout costs to the manufacturer:
 a. increase
  b. decrease
  c. stay the same
  d. can't be determined

Question 2

In a(n) __________, a brand is mentioned and its features, attributes, and image portrayal are conveyed in the message.
 a. non-comparative ad
  b. comparative ad
  c. emotional ad
  d. cognitive ad


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Briannahope

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

a


Themember4

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Reply 2 on: Jun 28, 2018
Gracias!

bdobbins

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Reply 3 on: Yesterday
Excellent

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