Firms today are beginning to use techniques such as ...

[karen]

Firms today are beginning to use techniques such as activity-based costing to more accurately allocate costs to customers based on the specific costs of servicing a customer's orders relative to how, how much, what, and when a customer orders.
 
 Indicate whether the statement is true or false

Question 2

Concept testing involves a focus group of eight to 10 consumers in the target segment who are shown an early version of the ad using illustrative props to explain the ad's basic idea.
 a. True
  b. False
 Indicate whether the statement is true or false

[iceage]

Answer to Question 1

True

Answer to Question 2

True

[karen]

Excellent

[ricroger]

Gracias!