Author Question: Which of the following is the symbol for the population standard deviation? a. S b. c. d. ... (Read 109 times)

Bob-Dole · **on:** Jun 28, 2018

Which of the following is the symbol for the population standard deviation?
a. S
b.
c.
d. S2

Question 2

Marketers segmenting their business clients most frequently use size.. Explain what this means and what the limitations are.

fwbard · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

B

Answer to Question 2

Size can mean several things: company sales, market share, number of employees, client's share of provider's business, etc. Businesses plan for and interact differently with their larger clients than with their smaller ones. They assign more client service personnel and extend more relationship management efforts, because these customers are worth itlarger clients tend to be profitable ones.
But size does not always correlate with future growth potential, nor with costs associated with high maintenance clients, who might not be worth retaining regardless of the size of their orders.