Author Question: The formula below is used to compute ____. a. standard deviation b. standard error of the mean c. ... (Read 98 times)

Chelseaamend · **on:** Jun 28, 2018

The formula below is used to compute ____.
a. standard deviation
b. standard error of the mean
c. standard error of the proportion
d. variance

Question 2

Explain why market segmentation is better than mass marketing and one-to-one marketing.

emilymalinowski12 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

D

Answer to Question 2

Mass marketing means that all customers are treated the same. It is simple for marketers but not effective, usually.
One-to-one marketing is at the other extreme. It means that each customer serves as his or her own segment. This approach sounds appealing from the customer's point of view because the product would be tailored specially for each person's idiosyncratic desires.
Both of these techniques are usually unrealistic since customers are many and diversethat's where segmentation comes in. It's a happy medium between the two.