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Author Question: Suppose the average units produced in a month by a Ford Motor Co plant for Ford Explorers is 22, but ... (Read 168 times)

newyorker26

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on: Jun 28, 2018
Suppose the average units produced in a month by a Ford Motor Co plant for Ford Explorers is 22, but only 18 Explorers are produced on a given day in that same month. Then, the deviation score for this one day is ____.
 a. -4
  b. -2
  c. +2
  d. +4

Question 2

Why is it not advisable to target an entire market with a new product offering?


amy.lauersdorf90

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

It is highly unlikely that the marketer could attract the entire market, for instance:
How could you provide a product that is high enough quality to satisfy premium customers but is priced low enough for price-sensitive customers?
How could you afford to place your advertisement in the disparate media that different customers enjoy, for example, online; in teen magazines, car magazines, and cooking magazines; on network television, etc.? How many versions of the ad could you afford to create so as to communicate effectively to those different audiences?
How could you develop a brand image that appeals to the masses who seek comfort in conformity while simultaneously appealing to fashion setters, mavericks, or other customers who seek to express their individualism? These goals are incompatible.


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