A common practice in marketing research is to use the 75 percent confidence interval about the mean in research studies.
Indicate whether the statement is true or false
Question 2
A service called Prizm posits that MBAs who live in New York have a lot more in common with their counterparts in London, Sa Paulo, and Tokyo, than they do with their neighbors in New York who are relatively less educated or wealthy. What types of information are combined in this example?
a. geographic and demographic
b. geographic and psychological
c. psychological and demographic
d. psychological and behavioral