Author Question: When a firm makes a make decision when analyzing whether to make or buy, they may still have to ... (Read 116 times)

justinmsk · **on:** Jun 28, 2018

When a firm makes a make decision when analyzing whether to make or buy, they may still have to purchase some types of inputs from outside suppliers.

Indicate whether the statement is true or false

Question 2

Push and pull refer simply to whether the manufacturer targets consumers or channel partners with its marketing communications.
a. True
b. False
Indicate whether the statement is true or false