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Author Question: When a researcher has made the decision to conduct a survey using a sample of the population, the ... (Read 219 times)

Kthamas

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on: Jun 28, 2018
When a researcher has made the decision to conduct a survey using a sample of the population, the FIRST step in the selection of the sample is to ____.
 a. define the target population
  b. determine the sample size
  c. select the actual sampling units
  d. select a sampling frame

Question 2

Describe how visual stimuli are important to marketers and explain how colors are involved.


Cnarkel

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

Visual stimuli allow marketers to show products, information, and imagery. Colors can ingrain brand associations in consumers' minds. For example, the white iPod headphones were easily identified with Apple because they were the only company to offer white headphones when the iPod first came out.
Colors also are important for cultural symbols. In the United States, white represents purity. In Thailand, purple is the color for mourning. Yellow means courage in Japan.


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