Author Question: Physical distribution has a special relationship to marketing. What is the nature of the ... (Read 79 times)

B · **on:** Jun 28, 2018

Physical distribution has a special relationship to marketing. What is the nature of the relationship between logistics and marketing? Is the relationship becoming more or less important? Why?

Question 2

Selectivity in channels offers additional benefits to the manufacturer, such as few relationships to manage and the cost of interactions is less.
a. True
b. False
Indicate whether the statement is true or false

kkenney · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Logistics is sometimes referred to as the other half of marketing. The rationale for this definition is that the physical distribution or outbound side of an organization's logistics system is responsible for the physical movement and storage of products for customers and thus plays an important role in selling a product. In some instances, physical distribution and order fulfillment might be the key variables in selling a product; that is, the ability to provide the product at the right time to the right place in the right quantities might be the critical element in making a sale. Today, logistics is related to all four Ps of marketingprice, product, promotion, and place.

The most significant trend is that marketers recognize the strategic value of place in the marketing mix and the increased revenues and customer satisfaction that might result from excellent logistics service. As a result, many organizations have recognized customer service as the interface activity between marketing and logistics and have aggressively and effectively promoted customer service as a key element of the marketing mix. Organizations in such industries as food, chemicals, pharmaceuticals, and technology have reported considerable success with this strategy to improve efficiency and effectiveness.

Answer to Question 2

True