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Author Question: Time utility depends on a. When the carrier picks up the shipment. b. Transportation companies ... (Read 201 times)

maychende

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Time utility depends on
 a. When the carrier picks up the shipment.
  b. Transportation companies delivering on time.
  c. Proper forecasting.
  d. Having the product available when the user wants it.

Question 2

Describe how discounts create mood inductions.



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reversalruiz

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Answer to Question 1

d

Answer to Question 2

Temporary price discounts are not only an economic lever. Customers think they're smart shoppers when they get a good deal. People feel good when they get something for a price that's better than usual. The experience is about feelings of happiness, pride, appreciation, confidence, etc., not about money per se.




maychende

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Reply 2 on: Jun 28, 2018
Wow, this really help


scottmt

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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