Author Question: Logistics creates which utility through production forecasting, production scheduling and inventory ... (Read 159 times)

bcretired · **on:** Jun 28, 2018

Logistics creates which utility through production forecasting, production scheduling and inventory control?
a. Form utility
b. Quantity utility
c. Time utility
d. Possession utility

Question 2

Identify and explain the two major issues that marketers must address regarding low prices.

JYan · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

b

Answer to Question 2

First, we have to figure out whether or not costs are covered. To do this, we will calculate a variety of break-evens.. Use simple math to determine how many units we have to sell in order to make money. Next, we have to see whether low prices are a strategic choice that is constant. In other words, should we have everyday low prices like brands that position themselves around good value in the minds of consumers? Or should we pulse the market with price fluctuations, offering and rolling back temporary price discounts?