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TFauchery

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Discuss how globalization and consolidation in supply have increased complexity.

Question 2

Company ABA showed its customers products with various combinations of features and attributes, with price being one of them. Its customers were asked: Which combination do you prefer most, next most, etc.? What type of study did Company ABA conduct?
 a. meta-analysis
  b. scanner survey
  c. price survey
  d. conjoint analysis



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kingdude89

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Answer to Question 1

Globalization and consolidation in supply chains have caused an increased complexity for organizations in terms of SKUs, customer and supplier locations, transportation requirements, trade regulations, taxes, and so forth. Companies need to take steps to simplify, as much as possible, the various aspects of their supply chains. For example, the number of SKUs has expanded for many companies, which exacerbates problems for inventory management and order fulfillment. Consequently, companies have been rationalizing SKUs to eliminate the slow movers and items that do not contribute to profitability. Locations also need to be analyzed to eliminate high-cost or duplicative operations. Customer service levels need to be rationalized, as do vendors or supplier alternatives. Layers of complexity develop and may seem necessary, but organizations need to continually evaluate those areas of complexity by evaluating processes, training people, and exploiting technology.

Answer to Question 2

d



TFauchery

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kingdude89

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