Telescoping and squishing can occur when respondents forget the ...

[javeds]

Telescoping and squishing can occur when respondents forget the exact details of their behavior.
 
 Indicate whether the statement is true or false

Question 2

Identify three of the five main points from this chapter.

[isabelt_18]

Answer to Question 1

T

Answer to Question 2

- Marketing is customer focused, and it should be profitable.
- Marketing facilitates a relationship between customers and a company.
- Anything can be marketed.
- The marketing framework is based on the 5Cs, STP, and the 4Ps.
- If you remain customer-centric, you will stay ahead of the competition.