Author Question: Articulate respondents tend to give shorter answers to open-ended response questions than ... (Read 114 times)

jasdeep_brar · **on:** Jun 28, 2018

Articulate respondents tend to give shorter answers to open-ended response questions than respondents who are less articulate.

Indicate whether the statement is true or false

Question 2

List and describe the 5Cs.

Moriaki · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

F
Articulate individuals tend to give longer answers.

Answer to Question 2

The 5Cs are customer, company, context, collaborators, and competitors. These Cs help us assess any particular business problem or opportunity in terms of a general analysis of the entire business situation. The customer and company are obviously the central players in the marketing exchange. The context includes things like the macroenvironment: How are our economy and that of our suppliers doing? What legal constraints might we face? What cultural differences do our global segments manifest? The collaborators and competitors are the companies and people we work with vs. those we compete against, although drawing the line is sometimes difficult in today's global, networked economy.