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Author Question: One advantage of open-ended response questions is the possibility that interviewer bias will affect ... (Read 79 times)

mynx

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on: Jun 28, 2018
One advantage of open-ended response questions is the possibility that interviewer bias will affect the results.
 
 Indicate whether the statement is true or false

Question 2

Define marketing's exchange relationship.


tuate

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
Interviewer bias is a disadvantage.

Answer to Question 2

Marketing is defined to be an exchange between a firm and its customers. The customer wants something from the firm, and the firm wants something from the customer. Marketers try to figure out what customers want and then they try to figure out how to provide it and make money doing so.


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