There is less risk with __________ new products than with __________ new products.
a. inexpensive, expensive
b. expensive, inexpensive
c. incrementally, really
d. really, incrementally
Question 2
What is one of the largest factors stressing out marketers these days?
a. the pressure to increase stock price
b. the pressure to prove they are valuable
c. the pressure to show results
d. the pressure to produce more money than R&D