Author Question: ABC Co wants to grow through innovation. It has modified several of its products and developed two ... (Read 90 times)

schs14 · **on:** Jun 28, 2018

ABC Co wants to grow through innovation. It has modified several of its products and developed two new products for its customers. Which strategy is ABC Co using?
a. market penetration
b. product development
c. market development
d. diversification

Question 2

Application of the grid technique to the location of a city warehouse
a. is no different from applying it in any other situation.
b. incorporates a blanket rate structure that applies the same rate from an origin to any point within the city or commercial zone.
c. considers the costs of moving raw materials into the facility, and moving finished goods to the customers.
d. accounts for information like highway access and facility availability within the grid coordinates.