Author Question: __________ tends to be higher when the product has a clear relative advantage over existing ... (Read 43 times)

penza · **on:** Jun 28, 2018

__________ tends to be higher when the product has a clear relative advantage over existing products, is compatible with the customer's lifestyle, is not overly complex (or the complexity is masked by a user-friendly interface), and is easily tried or sampled in order to facilitate initial assessment.
a. Consumer acceptance
b. Risk
c. Cost
d. Efficiency

Question 2

Marketing is thought to be evidence of an evolved
a. society.
b. business.
c. customer.
d. market.