Author Question: Hannah and Ellen rely on consistent messages received via word of mouth and are older and more ... (Read 58 times)

kaid0807 · **on:** Jun 28, 2018

Hannah and Ellen rely on consistent messages received via word of mouth and are older and more conservative than other customers of Product X. Hannah and Ellen most likely fall into which of the following categories?
a. late majority
b. early majority
c. laggards
d. innovators

Question 2

When the company's mind-set was, Let's build a better mouse trap, marketers were focused on
a. product.
b. promotion.
c. price.
d. place.