Author Question: __________ are 4050 small metropolitan areas throughout the United States that have characteristics, ... (Read 86 times)

OSWALD · **on:** Jun 28, 2018

__________ are 4050 small metropolitan areas throughout the United States that have characteristics, such as demographics and socioeconomic status, that are representative of the country as a whole.
a. Simulated test markets
b. Area test markets
c. Metropolitan test markets
d. Country test markets

Question 2

Most companies perform the marketing function easily.
a. True
b. False
Indicate whether the statement is true or false