Author Question: Logistics facilities and their locations are relatively variable and easily modified in the short ... (Read 97 times)

james9437 · **on:** Jun 28, 2018

Logistics facilities and their locations are relatively variable and easily modified in the short term.

Indicate whether the statement is true or false

Question 2

Adam and Jose are attempting to identify the bundle of product features most likely to attract customers. Jose argues that they should conduct a(n) __________, which involves comparing different combinations of attributes, and the customer simply determines which product combination sounds best, next best, and so on.
a. focus group
b. interview
c. conjoint study
d. web survey