Author Question: Assume that a researcher determines that a p-value of 0.01 or below determines significance. Listed ... (Read 136 times)

kwoodring · **on:** Jun 28, 2018

Assume that a researcher determines that a p-value of 0.01 or below determines significance. Listed below are several correlation coefficients and their respective significance levels. Which correlation coefficient demonstrates an association not likely due to chance (i.e., significant)?
a. 0.22, 0.06
b. 0.75, 0.00
c. 0.32, 0.15
d. 0.76, 0.95
e. 0.26, 0.10

Question 2

Marketing is evolving to become more ________ vs. ________ focused.
a. segment, acquisition
b. customer, product
c. retention, profitability
d. retention, acquisition