In which of the following situations would it be useful to test for differences between two groups?
a. A retailer wishes to know if customer satisfaction is different between in-store vs. online shoppers.
b. A beverage company wants to know if a new beverage concept differs between users vs. nonusers of the current brand.
c. A department store wishes to know the differences between online catalogs vs. mail order catalog shoppers.
d. A state university wants to know is there is a significant difference in GPA between undergradu-ate and graduate students.
e. All of these situations would benefit from tests for differences between two groups.
Question 2
Registration on a site can:
a. furnish data for personalization of communications.
b. provide an email address for CRM contacts.
c. provide information the customer wants.
d. All of these are correct.
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