Author Question: Which statistical technique should you use to answer the question: Is there a significant ... (Read 118 times)

cartlidgeashley · **on:** Jun 28, 2018

Which statistical technique should you use to answer the question: Is there a significant relation-ship between education level (a four-category ordinal variable) and whether or not consumers are aware that Firestone is a brand of tires?
a. Multiple regression analysis
b. Pearson correlation coefficient
c. Chi-square test
d. Simple regression analysis
e. None of these are correct.

Question 2

Integrating social media data into tactical CRM programs:
a. carries inherent privacy challenges.
b. has been fully automated.
c. involves collecting easily quantifiable data.
d. All of these are correct.