Author Question: Because both nominal and ordinal measures are easily used to group respondents or objects into ... (Read 38 times)

fasfsadfdsfa · **on:** Jun 28, 2018

Because both nominal and ordinal measures are easily used to group respondents or objects into groups or categories, researchers often refer to these types of measures as categorical measures.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Customer personas are the same as customer profiles.
a. True
b. False
Indicate whether the statement is true or false