Because both nominal and ordinal measures are easily used to ...

[fasfsadfdsfa]

Because both nominal and ordinal measures are easily used to group respondents or objects into groups or categories, researchers often refer to these types of measures as categorical measures.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Customer personas are the same as customer profiles.
 a. True
  b. False
 Indicate whether the statement is true or false

[karmakat49]

Answer to Question 1

True

Answer to Question 2

False

[fasfsadfdsfa]

Wow, this really help

[sailorcrescent]

Thanks for the timely response, appreciate it