Author Question: What value does contextual advertising bring to marketers? a. It refines how display ads are ... (Read 73 times)

cartlidgeashley · **on:** Jun 28, 2018

What value does contextual advertising bring to marketers?
a. It refines how display ads are targeted based on the way the user runs the search.
b. It is cheaper than the other forms of paid search.
c. It allows display ads to appear in paid search while bypassing the AdWords auction process.
d. All of these are correct.

Question 2

In the FTC's Green Guides, claims such as environmentally friendly or safe for the environment would fall into which of the four general recommendations?
a. Make Specific Claims.
b. Reflect Current Disposal Options.
c. Make Substantive Claims.
d. Make Supportable Claims.
e. None of the above.