Each of the following is true of vertical search EXCEPT it:
a. reduces extraneous results.
b. attempts to guess user intent.
c. can ask questions more quickly.
d. collects data from the user to tailor the results of future searches.
Question 2
The ____ is a form of self-regulation undertaken by ad media that takes place behind the scenes before a commercial or other advertisement reaches consumers.
a. ad review process
b. advertising clearance process
c. NAD review process
d. NARB review process
e. advertising screening process
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