When coding data for computer analysis, which of the following is NOT recommended?
a. Use only one symbol per column in the computer record
b. Use alphabetic characters
c. Assign as many columns to a variable as is necessary to capture the variable, e.g., two columns would need to be assigned to a question with 20 possible answers
d. Use standard codes like 8 for all No answers and 9 for all Don't know throughout the study
e. Leave data ungrouped
Question 2
Which of the following is a true statement about paid placement on search engines?
a. Google is the only search engine to offer paid advertisements.
b. In most search engines, bidding success determines ad placement.
c. Paid placement is no longer offered by most major search engines.
d. Paid placement works best for websites with a detailed and accurate site map.
