Author Question: Elyssa notices an advertisement with information that is contrary to fact. According to the FTC, ... (Read 12 times)

beccaep · **on:** Jun 28, 2018

Elyssa notices an advertisement with information that is contrary to fact. According to the FTC, this is ____.
a. deceptive
b. a misrepresentation
c. misguided
d. material
e. unfair

Question 2

Which of the following is FALSE with respect to the coding of open-ended questions?
a. The use of several coders can lead to inconsistent treatment of answers.
b. Open-ended questions are generally more difficult to code than closed-ended questions.
c. The coder must determine categories on the basis of answers that are not always anticipated.
d. Coding open-ended questions is typically less expensive than coding closed-ended questions.
e. When the task requires multiple coders, each coder should be assigned parts of the questionnaire for all questionnaires rather than a subset of the questionnaires.