In the AAAA's Code of Ethical Standards, it is stated that ...we will not knowingly create advertising that contains ____.
a. false, or misleading statements or exaggerations, visual or verbal
b. statements, suggestions, or pictures offensive to public decency or minority segments of the population
c. price claims that are misleading
d. testimonials that do not reflect the real opinion of the individual(s) involved
e. all of the above
Question 2
The main aim of editing is to
a. ensure that the analysis is valid.
b. establish minimum quality standards for the raw data.
c. establish a balance between costs and accuracy.
d. establish codes for the raw data.
e. impose maximum quality standards on the raw data.
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