This topic contains a solution. Click here to go to the answer

Author Question: Consumers are most likely to share videos that are posted on: a. YouTube. b. Facebook. c. ... (Read 134 times)

bb

  • Hero Member
  • *****
  • Posts: 544
Consumers are most likely to share videos that are posted on:
 a. YouTube.
  b. Facebook.
  c. corporate websites.
  d. whatever the hippest new app is at the moment.

Question 2

Discuss the useful services P-O-P materials provide for all participants in the marketing process: manufacturers, retailers, and consumers.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nixon_s

  • Sr. Member
  • ****
  • Posts: 359
Answer to Question 1

b

Answer to Question 2

Accomplishments for Manufacturers. For manufacturers, P-O-P keeps the company's name and the brand name before the consumer and reinforces a brand image that has been previously established through mass-media advertising or other outlets. These materials also call attention to sales promotions and stimulate impulse purchasing.

Service to Retailers. P-O-P services retailers by attracting the consumer's attention, increasing his or her interest in shopping, and extending the amount of time spent in the store--all of which lead to increased retail revenue and profits. Furthermore, P-O-P materials perform a critical merchandising function in aiding retailers in using available space to the best advantage and also enable retailers to better organize shelf and floor space to improve inventory control and stock turnover.

Value to Consumers. Consumers are served by P-O-P units that deliver useful information and simplify the shopping process. Displays set particular brands apart from similar items and simplify the selection process. Also, in-store radio and TV ads serve to inform consumers of new products and brands.




bb

  • Member
  • Posts: 544
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


nathang24

  • Member
  • Posts: 314
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Did you know?

Human stomach acid is strong enough to dissolve small pieces of metal such as razor blades or staples.

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

For a complete list of videos, visit our video library