Author Question: An interviewer finds that a subject is not at home; to complete his sample, he substitutes the ... (Read 137 times)

eruditmonkey@yahoo.com · **on:** Jun 28, 2018

An interviewer finds that a subject is not at home; to complete his sample, he substitutes the nearest available subject for the missing subject. This practice is
a. reasonable and provides accurate results.
b. not recommended as it complicates the problems by increasing the proportion of at-homes in the sample.
c. recommended even though it increases the proportion of at-homes.
d. unreasonable although the results are generally accurate.
e. probably the best available technique for handling the not-at-home problem.

Question 2

B2C marketers use significantly more types of content in their marketing programs than do B2B marketers.
a. True
b. False
Indicate whether the statement is true or false