On Wednesday night, Laura viewed with much interest a TV commercial for a new, no-fat brand of snack food. She went to the store on Thursday but couldn't remember the brand name of the no-fat snack food. However, at home Thursday night while watching television, Laura finally remembered the brand name of the snack food. This situation demonstrates the working of the ____.
a. decoding incompleteness hypothesis
b. fallibility of memory hypothesis
c. recoding of thought principle
d. encoding specificity principle
e. conspicuity principle
Question 2
Higher response rates usually suggest
a. the sample size was too small.
b. interviewer cheating.
c. fewer problems with nonresponse bias.
d. poor questionnaire design.
e. lack of interest among respondents.
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