Author Question: Due to its deceptive nature, native advertising is considered unethical and should be avoided by ... (Read 58 times)

savannahhooper · **on:** Jun 28, 2018

Due to its deceptive nature, native advertising is considered unethical and should be avoided by marketers who have integrity.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Electrocell recently began marketing a new durable battery to compete against its major competitors. Electrocell's promotion manager wants to have a point-of-purchase display designed that will be a particularly good attention-getter. What type of point-of-purchase display could most effectively satisfy this objective?
a. a VMC
b. a static display with detailed product information on product features
c. a moving display
d. a changeable message display
e. a conspicuous display