The Taco Bell Morning Menu video ad series was successful because:
a. Taco Bell was able to obtain detailed data about what apps people used in the morning.
b. It appealed to their target audience of Millennials.
c. They ran supporting ads on social media platforms.
d. All of these are correct.
Question 2
The point of purchase is the time and place at which all elements of the sale (____) come together.
a. advertising, sales promotion, and public relations
b. product, price, and distribution
c. mission, objectives, and strategy
d. manufacturer, retailer, and consumer
e. consumer, money, and product
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