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Author Question: A user enters a search term on Google. A relevant website shows up and the user navigates there. ... (Read 238 times)

jazziefee

  • Hero Member
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  • Posts: 505
on: Jun 28, 2018
A user enters a search term on Google. A relevant website shows up and the user navigates there. This is an example of which customer acquisition channel?
 a. search engine marketing
  b. paid keyword placement
  c. organic traffic
  d. affiliate programs

Question 2

Which of the following is NOT a strength of billboard advertising?
 a. broad reach and high frequency levels
  b. geographic flexibility
  c. audience selectivity
  d. low cost per thousand
  e. prominent brand identification


helenmarkerine

  • Sr. Member
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  • Posts: 324
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

C


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