Author Question: Blogs represent an opportunity for marketers to target specific audiences with their display ... (Read 39 times)

APUS57 · **on:** Jun 28, 2018

Blogs represent an opportunity for marketers to target specific audiences with their display advertising.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Howard owns a small convenience store. He wants to attract new customers, brand his store in consumers' minds, and create impulse purchases. Which of the following should he use to accomplish these goals?
a. newspaper advertising
b. billboard advertising
c. on-premise signage
d. point-of-purchase displays
e. television advertising