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Author Question: Andy was a senior in college majoring in marketing. He received a call to participate in a survey on ... (Read 135 times)

crazycityslicker

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Andy was a senior in college majoring in marketing. He received a call to participate in a survey on behalf of a company that was targeting graduating seniors. At the end of the survey, Andy was asked for the name of a friend who was also a senior in marketing. This is an example of a snowball sample.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is a component of excellent CX?
 a. Identifying the correct moment to interact with the consumer.
  b. Appealing to consumers' emotions.
  c. Using data and analytics to create personalized communications.
  d. All of these are correct.



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Anton

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Answer to Question 1

True

Answer to Question 2

d





 

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