Author Question: Which of the following statements is TRUE? a. In cluster sampling, the parent population is broken ... (Read 78 times)

Mollykgkg · **on:** Jun 28, 2018

Which of the following statements is TRUE?
a. In cluster sampling, the parent population is broken into mutually exclusive and exhaustive sub-groups and a simple random sample is selected from each subgroup.
b. Cluster samples are most statistically efficient when the clusters are internally homogeneous.
c. In order to yield high statistical efficiency, each cluster in a cluster sample should include as many diverse universe values as possible.
d. One of the main advantages of cluster sampling over simple random sampling is its greater statistical efficiency for the same size sample.
e. All of these statements are false.

Question 2

The best way to choose the right metrics for a SMM campaign is to:
a. hire a consultant.
b. have specific, measurable campaign objectives.
c. use the existing metrics platforms.
d. wait and see how the campaign turns out.