Author Question: A form of brand promotion that ties a brand to a meaningful athletic, entertainment, cultural, ... (Read 93 times)

Mr. Wonderful

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A form of brand promotion that ties a brand to a meaningful athletic, entertainment, cultural, social, or other type of high-interest public activity is known as ____.
 a. cause-related marketing
  b. event sponsorship
  c. promotion
  d. event promotion
  e. activity-based marketing

Question 2

Which of the following is NOT a probability sample?
 a. Simple random sample
  b. Stratified sample
  c. Cluster sample
  d. Judgment sample
  e. All of these are probability samples.



cclemon1

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Answer to Question 1

B

Answer to Question 2

d



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