This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: ____ involves marketing communication investments in events or causes for the purpose of achieving ... (Read 111 times)

jjjetplane

  • Hero Member
  • *****
  • Posts: 556
on: Jun 28, 2018
____ involves marketing communication investments in events or causes for the purpose of achieving various corporate objectives.
 a. Event-related PR
  b. Public relations
  c. Sponsorship
  d. Cause-related marketing
  e. Philanthropy

Question 2

A researcher wants to interview members of the junior class in a local high school that are interested in attending the local university in order to investigate their attitudes concerning the university's admissions policy. Although the researcher suspects that many of the juniors are interested in at-tending, the researcher cannot get a list of juniors but only has the names of the three students that have expressed their interest by writing to the admissions office. What sampling procedure should the researcher use to assemble a sample of adequate size?
 a. Simple random sampling
  b. Referred sampling
  c. Snowball sampling
  d. Convenience sampling
  e. Quota sampling


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

C.mcnichol98

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

c


jjjetplane

  • Hero Member
  • *****
  • Posts: 556
Reply #2 on: Jun 28, 2018
Thank you


C.mcnichol98

  • Sr. Member
  • ****
  • Posts: 314
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

More than 2,500 barbiturates have been synthesized. At the height of their popularity, about 50 were marketed for human use.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

Looking at the sun may not only cause headache and distort your vision temporarily, but it can also cause permanent eye damage. Any exposure to sunlight adds to the cumulative effects of ultraviolet (UV) radiation on your eyes. UV exposure has been linked to eye disorders such as macular degeneration, solar retinitis, and corneal dystrophies.

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

A chronogram indicates the timing of evolutionary events A chronogram indicates the timing of evolutionary events
Nurse-patient interaction; nonveral communication Nurse-patient interaction; nonveral communication
Major Events in the History of Psychology (6 of 6) Major Events in the History of Psychology (6 of 6)
Night Attack on the Sanjo Palace (detail), from the Scrolls of Events of the Heiji Period. Night Attack on the Sanjo Palace (detail), from the Scrolls of Events of the Heiji Period.
Therapeutic Communication Skills Therapeutic Communication Skills
Asomatognosia typically involves damage to the right parietal lobe. Asomatognosia typically involves damage to the right parietal lobe.
Video: Cavernous Sinus Larynx Middle Ear Orbit: Granulesm Animation

For a complete list of videos, visit our video library