____ involves marketing communication investments in events or ...

[jjjetplane]

____ involves marketing communication investments in events or causes for the purpose of achieving various corporate objectives.
 a. Event-related PR
  b. Public relations
  c. Sponsorship
  d. Cause-related marketing
  e. Philanthropy

Question 2

A researcher wants to interview members of the junior class in a local high school that are interested in attending the local university in order to investigate their attitudes concerning the university's admissions policy. Although the researcher suspects that many of the juniors are interested in at-tending, the researcher cannot get a list of juniors but only has the names of the three students that have expressed their interest by writing to the admissions office. What sampling procedure should the researcher use to assemble a sample of adequate size?
 a. Simple random sampling
  b. Referred sampling
  c. Snowball sampling
  d. Convenience sampling
  e. Quota sampling

[C.mcnichol98]

Answer to Question 1

C

Answer to Question 2

c

[jjjetplane]

Thank you

[C.mcnichol98]

No problemo