Author Question: What advice would you give a manufacturer that wanted to avoid paying slotting ... (Read 110 times)

magmichele12 · **on:** Jun 28, 2018

What advice would you give a manufacturer that wanted to avoid paying slotting allowances?

Question 2

Which of the following is NOT a problem with using a phone book for a sampling frame?
a. Unlisted phone numbers
b. Not all homes have phones.
c. Double counting homes with multiple phone numbers
d. The phone book is always outdated.
e. All of these are problems when sampling from phone books.

TDubDCFL · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Ways manufacturers can avoid paying slotting allowances include spending heavily on R&D to develop meaningful new products, spending heavily on advertising to create consumers demand for these products, using extensive consumer promotions to create strong consumer pull for the brand, or simply refusing to pay them and accept the consequence of being refused shelf space by some, if not most, retail chains.

Answer to Question 2

e