Author Question: Why does collecting data beyond five years provide little value for calculating CLV? a. At five ... (Read 18 times)

jenna1 · **on:** Jun 28, 2018

Why does collecting data beyond five years provide little value for calculating CLV?
a. At five years, it becomes too likely that data collected at the beginning of the cycle is no longer accurate.
b. The discount for the cost of capital becomes so low that everything except for future revenue streams becomes irrelevant.
c. The discount for the cost of capital becomes so high that future revenue streams have little value.
d. None of these are correct.

Question 2

Groupon represents the type of location-based marketing that:
a. takes advantage of consumers' desire to get a special deal
b. makes offers to only a specialized groups of highly-targeted consumers
c. is popular with all marketers because it brings in so many customers